Emotions run the world, and nobody taught us how to work with them.

That’s why most of us react rather than respond.

Actfullness is about changing that. It means Act with full awareness. It’s a growing resource of articles, guides, and tools built around The Decision Maker — the internal mechanism that converts thoughts and feelings into behaviour.

The Decision Maker helps you pause, think and respond deliberately. This often leads to less regret, disillusionment and burnout, and more decisions that align with what matters to you.


Written by Alex. I write about responding more deliberately, mostly drawing on what I’ve learned getting it wrong.


How the ideas connect

The Decision Maker is the central idea. It’s the mechanism that converts thoughts and feelings into behaviour.

A number of connected ideas sit around it:

The aim

To understand yourself more clearly, respond more deliberately, and live in closer alignment with what matters to you.

Start with these

What drives your reactions?

A short quiz to help you notice which part of The Decision Maker tends to take the wheel when you react — The Warrior or The Willing — and what that means for how you respond.

Latest resources

  • When the need to be better than everyone is exhausting

    There’s a pattern that turns up more often than we like to admit, where the need to feel better than everyone is followed by guilt about having needed it, sometimes after we’ve already hurt someone in the process. The Warrior is reaching for worth through being better. The Willing arrives after with the guilt of how it landed. Both are real, and neither cancels the other out.

    Read more


  • Emotions vs feelings: what’s the difference and why it matters

    We use the words emotions and feelings as if they mean the same thing. Most of the time that’s fine, but when we’re trying to understand what’s actually happening inside us, the difference starts to matter. Emotions are the signals within how we feel, and naming them more accurately changes the quality of the information The Decision Maker has to work with.

    Read more


  • You feel anxious about what others think of your work

    The moment I started writing personal stories about The Decision Maker, my Willing started worrying. People will recognise themselves. Someone will call me two faced for not showing all my emotions in the moment. I argued back that the truth is most of us feel these things anyway, but the anxiety didn’t go anywhere. Here’s what acting with full awareness looked like from there.

    Read more


Resources for deliberate living

These resources explore ideas that help you pause, think and respond more deliberately.


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